Kezia Frayjo

2020 - Present (Austin TX)

learn.microsoft.com which is the home for Microsoft's technical documentation and learning for developers and technology professionals.

• Leading UI/UX and engineering teams utilizing and Agile methodology to design and develop critical features emphasizing global user patterns, intuitive navigational elements, and robust cloud infrastructure evaluations.
• Spearheaded the creation and launch of a core experience feature addressing an unidentified user need, resulting in 12,000 monthly visitors conversion rate.
• Envisioned and implemented enhancements to data science and analytics tooling, expanding scalability for the product team and eliminating the need for manual database column updates.
• Prioritized product roadmaps with developers, aligning the production vision with market needs and business strategy.
• Championed inclusivity by researching the non-English user experience for specific features and advocating changes for a global audience.
• Developed wireframes and prototypes using Figma to visually demonstrate proof-of-concept ideas and facilitate stakeholder buy in without needing design resources.
• Key member of a site wide rebrand strategy that impacted domains and URLs.
• Promoted accessibility across the product team by actively fostering development practices that prioritize inclusive design.
• Evangelized design language system across the product/engineering teams.

2018 - 2020 (Austin TX)

Stack Overflow is the largest, most trusted online community for developers to learn, share​ ​their programming ​knowledge, and build their careers.

Spearheaded the launch and iterative development of “Stack Overflow for Teams”, the SaaS paid product suite.

• Collaborated cross-functionally with product marketing, business planning and sales teams to ensure a successful launch of our SMB/Enterprise offerings.
• Formulated and defined a long-term vision and strategic roadmap for a product line encompassing multiple feature areas.
• Led a geographically dispersed team of developers and designers across multiple time zones, achieving a 30% increase in feature output.
• Led user research and customer segmentation exercises to understand the unmet needs of our users.
• Translated overarching business objectives into detailed functional specifications that an engineering team could execute on.
• Identified a data-informed investment opportunity in the form of a new content type.

2018 - present (Austin TX)

CarbostSwiss is a boutique consulting firm that helps startups define and execute their product strategy.

• Kezia helps startups bridge the product gap between seed and series A. This is a niche time in the business where founders are still very much driving product but are not quite ready for the first full time product hire.
• Conduct comprehensive user research and analysis (including customer journey mapping and user story creation) to deeply understand and address end-user needs.
• Define, prioritize and execute activities to drive digital modernization initiatives such as stakeholder alignment, change impact assessment, transition phasing, response planning, and adoption monitoring.

2017 - 2018 (Austin TX)

Dropoff is a courier service focused on same-day, last-mile deliveries with locations nationwide. Clients include Nordstrom’s, Whole Foods, McKesson, Sprinkle’s Cupcakes, and Neiman Marcus.

• Productization and launch of 2 artificial intelligence projects aimed at optimizing operational processes while increasing ability to scale.
• Work to align the Dropoff roadmap with business strategy.
• Develop and champion a product vision and product strategy focused on artificial intelligence.
• Serve as a thought leader within the team and the broader enterprise.
• Direct collaboration on a day-to-day basis with engineering, QA, & UX design.
• Align operational needs with product roadmap.
• Lead for technical integration projects - customer or internal.

2016 - 2017 (Austin TX)

uShip is an online marketplace for shipping services. Individuals and businesses post items they need shipped in a variety of categories, including auto transport, boat shipping, moving service, and the transport of heavy industrial equipment.

• Launched a holistic platform for the 3rd largest logistics company in Europe. Took the project from idea to delivery with the goal of digitizing and optimizing existing logistic processes. Included web/native apps. Helped uShip achieve funding from series C to D.
• Develop a strategy for the roll out of the new Enterprise "PRO" platform. This platform supports high volume logistics shippers and their businesses.
• Translate strategy into tactical roadmap / plans.
• Identity product market requirements and derive functional requirements.
• Lead a group of 3 separate software development & design teams to build and deliver the Enterprise PRO platform.
• Day to day delivery lead / Client engagement lead.

2012 - 2015 (Austin TX)

Optaros (purchased by MRM) is an eCommerce services and consulting agency. Optaros partners with clients to design, build, and manage eCommerce solutions. Past clients include Coach, Nestle, Stella & Dot, Rue La La, Walmart, and luxury consumer goods labels.

• Launched the ecommerce platform of a high end retailer account that generated 800% in online revenue increase over 2 years.
• Driving product development needs and communication between client stakeholders, including executive teams, in-house disciplines, multiple development teams, and contractors. Products include: personalized shopping tool, driving users to retail store experience, high volume online shopping events (black Friday/cyber Monday)
• Day to day client management - service, contracts & resourcing.
• Building a short-term and long-term product roadmap according to customer needs and business requirements.
• Developing a cohesive customer experience, with a focus on user flows (divided by front end user and system interactions)
• Manage the entire life-cycle of site features.

The Austin Library Commission is a City of Austin advisory board, appointed by the mayor and city council to make recommendations related to our public libraries.